[{"id":137525755984,"handle":"all","title":"All Products","updated_at":"2024-10-08T01:49:20+11:00","body_html":"\u003ch5\u003e\u003cem\u003eWe specialize in delivering the latest and most innovative K-beauty products on the market. Our commitment is to ensure that our customers have access to the freshest trends and the most cutting-edge skincare and beauty solutions from South Korea. We carefully curate our selection to include the most up-to-date products, reflecting the ever-evolving beauty landscape, so you can stay ahead of the curve with the newest and most effective K-beauty offerings.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003eTop 5 Kbeauty brand here at Makeup2beauty\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCOSRX\u003c\/strong\u003e: Renowned for its effective and ingredient-focused skincare products, COSRX is a favorite for addressing issues like acne and dryness. Their minimalist formulations and efficacy have made them a staple in K-beauty routines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSKIN1004\u003c\/strong\u003e: Known for its focus on natural ingredients and calming effects, SKIN1004’s products often feature Centella Asiatica. Their products are celebrated for their gentle and soothing properties.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Jart+\u003c\/strong\u003e: This brand is famous for its innovation in skincare, offering products like the Cicapair line for calming sensitive skin and various other specialized treatments. Dr. Jart+ combines advanced technology with high-quality ingredients.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaneige\u003c\/strong\u003e: A leader in hydration, Laneige’s products, such as the Water Sleeping Mask and Lip Sleeping Mask, are celebrated for their hydrating properties. Laneige uses advanced water science technology to provide intense moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAnua\u003c\/strong\u003e: Anua is a rapidly growing brand known for its Heartleaf Extract products. Their focus on soothing and hydrating ingredients has resonated with consumers, making them a notable player in the K-beauty industry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThese brands are recognized for their quality, innovation, and ability to address various skincare needs.\u003c\/p\u003e","published_at":"2019-08-26T19:08:34+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"LASH"},{"column":"type","relation":"equals","condition":"Toner"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"oil"},{"column":"type","relation":"equals","condition":"Ampoule"},{"column":"type","relation":"equals","condition":"Beauty Supplies"},{"column":"type","relation":"equals","condition":"Body Care"},{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"Essence"},{"column":"type","relation":"equals","condition":"Eyebrow"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Hyaluronic"},{"column":"type","relation":"equals","condition":"Mascara"},{"column":"type","relation":"equals","condition":"Mask"},{"column":"type","relation":"equals","condition":"Moisturiser"},{"column":"type","relation":"equals","condition":"Professional Salon Kits"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"Sun Screen"},{"column":"type","relation":"equals","condition":"Tape"},{"column":"type","relation":"equals","condition":"Toner"},{"column":"type","relation":"equals","condition":"all products"},{"column":"type","relation":"equals","condition":"COSRX"},{"column":"type","relation":"equals","condition":"ANUA"},{"column":"type","relation":"equals","condition":"SKIN1004"},{"column":"type","relation":"equals","condition":"ABIB"},{"column":"type","relation":"equals","condition":"AESTURA"},{"column":"type","relation":"equals","condition":"AHC"},{"column":"type","relation":"equals","condition":"AROMATICA"},{"column":"type","relation":"equals","condition":"AXIS-Y"}],"published_scope":"web","image":{"created_at":"2020-07-28T20:49:25+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/Copy_of_Untitled_3.png?v=1725342452"}},{"id":473678020801,"handle":"ampoule","title":"Ampoules","updated_at":"2024-09-30T13:07:49+10:00","body_html":"","published_at":"2024-09-04T11:59:12+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Ampoule"},{"column":"tag","relation":"equals","condition":"Ampoules"}],"published_scope":"web"},{"id":461561626817,"handle":"combination-skin","title":"Combination Skin","updated_at":"2024-10-07T14:01:43+11:00","body_html":"\u003ch5\u003e\u003cem\u003eCombination skin is a skin type that features characteristics of more than one skin type, typically a mix of oily and dry areas. Here’s a breakdown:\u003c\/em\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily Areas:\u003c\/strong\u003e Often found in the T-zone (forehead, nose, and chin), which may appear shiny and be prone to blackheads and acne.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry Areas:\u003c\/strong\u003e Usually on the cheeks and around the eyes, which may feel dry, tight, or flaky.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Characteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced:\u003c\/strong\u003e Combination skin often has a mix of oily and dry spots, making it more balanced than skin that is uniformly oily or dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVariable Needs:\u003c\/strong\u003e Different areas of the face may require different types of care. For example, the T-zone might need products that control oil, while the cheeks might benefit from more hydrating products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeasonal Changes:\u003c\/strong\u003e The balance can change with the seasons, where you might find your skin oilier in summer and drier in winter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Tips:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleansing:\u003c\/strong\u003e Use a gentle cleanser that won't strip the skin of moisture but can still help manage oiliness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing:\u003c\/strong\u003e Apply a lightweight, non-comedogenic moisturizer to avoid exacerbating oiliness while still hydrating dry areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExfoliating:\u003c\/strong\u003e Regular, gentle exfoliation can help manage both oily and dry areas without over-drying or irritating the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBalancing the needs of both oily and dry areas can help maintain a more even skin appearance and feel.\u003c\/p\u003e","published_at":"2023-11-21T21:06:11+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"combination skin"}],"published_scope":"web","image":{"created_at":"2024-08-23T20:27:52+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/COMBINATION_SKIN_COLLECTION_BANNER.png?v=1724408873"}},{"id":461561659585,"handle":"dry-skin","title":"Dry Skin","updated_at":"2024-10-08T01:49:20+11:00","body_html":"\u003ch5\u003e\u003cem\u003e\u003cstrong\u003eDry skin\u003c\/strong\u003e occurs when the skin lacks adequate moisture and natural oils, leading to a rough, flaky, or tight texture. Various factors such as environmental conditions, aging, genetics, and harsh skincare products can exacerbate this condition. People with dry skin often experience discomfort, including itching, irritation, and a lackluster complexion.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003eTo effectively manage dry skin, it's essential to prioritize hydration and protect the skin's barrier. Here are some tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMoisturizers:\u003c\/strong\u003e Opt for rich, emollient moisturizers containing ingredients like hyaluronic acid, glycerin, ceramides, and shea butter. These ingredients lock in moisture and strengthen the skin’s protective barrier.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGentle Cleansers:\u003c\/strong\u003e Use mild, hydrating cleansers that maintain the skin’s natural oils. Avoid products containing alcohol, fragrances, or harsh detergents.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrating Serums:\u003c\/strong\u003e Incorporate serums with humectants like hyaluronic acid to draw moisture into the skin, keeping it plump and hydrated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAvoid Hot Water:\u003c\/strong\u003e Hot showers and baths can worsen dryness. Use lukewarm water and limit shower time to preserve the skin’s natural oils.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHumidifiers:\u003c\/strong\u003e During colder months, using a humidifier can add moisture to the air and help prevent dry skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWater:\u003c\/strong\u003e Drink at least 2 liters of water daily, ideally starting and ending your day with a glass of warm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Dry skin still needs protection from UV rays. Apply a broad-spectrum sunscreen to prevent further dryness and damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBy focusing on proper care and hydration, you can keep your skin soft, smooth, and comfortable even if it tends to be dry.\u003c\/p\u003e","published_at":"2023-11-21T21:07:29+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"dry skin"},{"column":"tag","relation":"equals","condition":"cellstory"},{"column":"tag","relation":"equals","condition":"miracletox"},{"column":"tag","relation":"equals","condition":"Miracletox premium kit"},{"column":"tag","relation":"equals","condition":"moisture"},{"column":"tag","relation":"equals","condition":"hydrating"},{"column":"tag","relation":"equals","condition":"AESTURA"},{"column":"tag","relation":"equals","condition":"hydrium"},{"column":"tag","relation":"equals","condition":"Deesse LED mask"},{"column":"tag","relation":"equals","condition":"low ph cleanser"},{"column":"tag","relation":"equals","condition":"gentle cleanser"},{"column":"tag","relation":"equals","condition":"alcohol free toner"},{"column":"tag","relation":"equals","condition":"skin barrier"}],"published_scope":"web","image":{"created_at":"2024-08-23T20:16:56+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/DRY_SKIN_COLLECTION_BANNER.png?v=1724408734"}},{"id":460656705729,"handle":"normal-skin","title":"Normal skin","updated_at":"2024-10-08T01:49:20+11:00","body_html":"\u003ch5\u003e\u003cem\u003e\u003cstrong\u003eNormal skin\u003c\/strong\u003e, also known as well-balanced or euthermic skin, is characterized by a healthy and balanced appearance. It has an even skin tone, with a smooth texture, and is neither too oily nor too dry. The skin’s oil production and hydration levels are balanced, resulting in a complexion that is not prone to frequent breakouts, dryness, or sensitivity.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003eKey characteristics of normal skin include:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePore Size\u003c\/strong\u003e: Pores are generally small and not very visible.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e: The skin feels soft and smooth to the touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture Balance\u003c\/strong\u003e: It maintains adequate moisture without excessive dryness or oiliness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplexion\u003c\/strong\u003e: The skin has a radiant and even tone with minimal imperfections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResilience\u003c\/strong\u003e: Normal skin is typically less reactive to external factors like harsh weather or skincare products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003ePeople with normal skin can use a wide variety of skincare products without experiencing significant issues. However, maintaining this balance involves regular cleansing, moisturizing, and protecting the skin from environmental factors like UV radiation. While normal skin is less prone to problems, it can still be affected by lifestyle factors such as diet, stress, and aging, so it’s important to follow a consistent skincare routine to keep the skin healthy.\u003c\/p\u003e","published_at":"2023-10-21T00:33:40+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"normal skin"}],"published_scope":"web","image":{"created_at":"2024-09-03T15:22:04+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/NORMAL_SKIN_COLLECTION_BANNER_600_x_560_1.png?v=1725340925"}},{"id":460657787073,"handle":"out-of-stock","title":"Out of stock","updated_at":"2024-10-09T14:18:47+11:00","body_html":"\u003cp\u003eO U T O F S T O C K \u003c\/p\u003e","published_at":"2023-10-21T00:58:30+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"equals","condition":"0"}],"published_scope":"web","image":{"created_at":"2024-09-06T16:02:01+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/OUT_OF_STOCK_COLLECTION_BANNER_600_x_560.svg?v=1725602522"}},{"id":473678053569,"handle":"serum","title":"Serums","updated_at":"2024-10-07T14:01:43+11:00","body_html":"\u003ch4\u003e\u003cem\u003e\u003cstrong\u003eSerums\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cem\u003eSerums are lightweight, fast-absorbing liquids packed with concentrated active ingredients designed to target specific skin concerns. Due to their lightweight nature, serums penetrate deeper into the skin, delivering potent ingredients more effectively than heavier moisturizers or creams. They are typically applied after cleansing and before moisturizing.\u003c\/em\u003e\u003c\/h5\u003e\n\u003ch3\u003e\n\u003cstrong\u003eBenefits of Using Serums\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTargeted Treatment\u003c\/strong\u003e: Serums are formulated to address specific skincare issues such as hydration, brightening, anti-aging, or acne.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigher Concentration of Actives\u003c\/strong\u003e: Serums contain a higher concentration of active ingredients, providing more noticeable and faster results compared to other skincare products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and Fast-Absorbing\u003c\/strong\u003e: Their thin texture allows them to absorb quickly into the skin, making them ideal for layering with other skincare products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eImproves Skin Texture\u003c\/strong\u003e: Regular use of serums can lead to smoother, more refined skin texture over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBoosts Hydration\u003c\/strong\u003e: Many serums, especially those with hyaluronic acid, deliver deep hydration and plump the skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAntioxidant Protection\u003c\/strong\u003e: Serums with antioxidants like vitamin C protect the skin from environmental damage and promote a brighter complexion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","published_at":"2024-09-04T12:01:00+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Serum"},{"column":"tag","relation":"equals","condition":"Serums"}],"published_scope":"web"},{"id":137533194320,"handle":"sulwhasoo","title":"Sulwhasoo","updated_at":"2024-09-07T23:15:58+10:00","body_html":"\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"color: rgb(240, 90, 29);\"\u003e\u003cem\u003eSulwhasoo is a luxury Korean skincare brand that is known for its use of traditional Korean herbal medicine and ingredients to create high-end skincare products. The brand's philosophy is based on the idea of holistic beauty, which emphasizes the importance of achieving balance and harmony between the body, mind, and environment.\u003c\/em\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003eSulwhasoo products are formulated with natural ingredients, such as ginseng, that have been used in traditional Korean medicine for centuries. These ingredients are known for their anti-aging and skin-nourishing properties and are carefully selected and processed to ensure their efficacy.\u003c\/p\u003e\n\u003cp\u003eSome of the key products offered by Sulwhasoo include serums, moisturizers, masks, and toners. These products are designed to address a range of skin concerns, including dryness, aging, and dullness. The brand is particularly known for its Concentrated Ginseng Renewing Cream, which is a luxurious anti-aging cream that is formulated with ginseng and other potent ingredients.\u003c\/p\u003e\n\u003cp\u003eSulwhasoo also places a strong emphasis on sustainability and social responsibility. The brand is committed to using eco-friendly packaging and reducing waste, and it also supports various charitable and social causes.\u003c\/p\u003e\n\u003cp\u003eOverall, Sulwhasoo is a luxury Korean skincare brand that focuses on using traditional Korean ingredients and practices to create high-end skincare products that promote holistic beauty and balance. The brand is known for its effective and luxurious formulations, as well as its commitment to sustainability and social responsibility.\u003c\/p\u003e","published_at":"2019-08-26T21:45:02+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sulwhasoo"}],"published_scope":"web","image":{"created_at":"2024-09-07T23:15:57+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/SULWHASOO_COLLECTION_BANNER_600_x_560.svg?v=1725714958"}}]
["Ampoule","combination skin","first care","first care activating serum","ginseng","ginseng serum","hydrating","korean glow","normal","normal skin","oil","serum","Sulwhasoo"]
First Korean herbal medicine-based essence born from 24 years of research
1-in-60,000, the world’s first technology developed using a unique Skin moisture barrier master key. An essential anti-ageing first essence that boosts your skin's potential using the Youth Master Technology to make your Skin looking healthier every day.
Best-selling essence sold every 10 seconds*
400,000 customers who havepurchased a minimum of 10 bottles**
Ranked 1st in the boosting essencecategory for 9 consecutive years***
First product to reach KRW 3 trillionin cumulative sales****
*Based on domestic cumulative sales from January to December 2018 **Based on internally extracted AmorePacific data for customers who purchased the First Care Activating Serum from its first release in 1997 to 2019 ***Kantar 2012~2020, based on domestic purchase amount ****Based on product sales within AmorePacific from its first release in 1997 to August 2020
Youth Master Technology™developed by Sulwhasoo as the world’s first anti-ageing Skin moisture barrier technology of its kind
Sulwhasoo spent 24 years of research into Korean herbal medicine and its anti-ageing technology for the skin moisture barrier. When the "skin moisture barrier master key" is activated, the vitality hidden inside your skin awakens and protects the skin moisture barrier inside and out.
Stronger and more radiant-looking skin
Natural capacity to Deliver stronger and more radiant-looking skin.
Using the First Care Activating Serum
- Improved skin condition (following day) 97%
- Firmer looking skin (following day) 94%
* Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)
Fresh and soothing signature fragrance and texture
A formula technology that helps the serum to absorbs quickly and refreshingly into various skin types. Combined with a soothing fragrance, it boosts sensory satisfaction for all customers.
Nutrient-rich resilience synergy serum duo
Enjoy more benefits with the Sulwhasoo serum duo. Reinforce the skin moisture barrier with the First Care Activating Serum, and improve its resilience with the Concentrated Ginseng Renewing Serum.
Sulwhasoo Heritage and Science Centre
The Sulwhasoo Heritage and Science Centre is Sulwhasoo's research centre that represents the beauty of oriental medicine science. From research on herbal ingredients, including ginseng, to the use of big data, the Sulwhasoo Heritage and Science Centre studies traditional herbal ingredients and the latest developments in dermatology.
WHAT IS IT?
A unique prepping serum designed to be the first step post-cleanse that hydrates, nourishes and visibly firms while boosting the absorption of subsequent products that are applied on top.
WHAT DOES IT DO?
This post-cleanse, preparatory product is designed to create the ideal canvas and boost the effectiveness of skin care that is applied afterwards—like serum or moisturiser. The secret is in JAUM Balancing Complex™, a potent cocktail of five Korean herbs that hydrates, nourishes and visibly firms. This much-heralded, best-selling serum is the secret step to getting a smooth, glass skin-level glow. A proprietary blend of agents works to improve overall texture and tone and boost moisture. Your skin is more receptive to any topical products applied afterwards, helping them absorb better for amplified results.
Anua Heartleaf Silky Moisture Sunscreen is a game-changer for my skincare routine! Lightweight, hydrating, and provides excellent sun protection without the greasy feel.
Sulwhasoo - First Care Activating Serum - 90ml
$169.95
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