Sulwhasoo First Care Activating Serum

First Korean herbal medicine-based essence born from 24 years of research

1-in-60,000, the world’s first technology developed using a unique Skin moisture barrier master key. An essential anti-ageing first essence that boosts your skin's potential using the Youth Master Technology to make your Skin looking healthier every day.

• 400,000 customers who have purchased a minimum of 10 bottles**

• Ranked 1st in the boosting essence category for 9 consecutive years***

• First product to reach KRW 3 trillion in cumulative sales****

*Based on domestic cumulative sales from January to December 2018 **Based on internally extracted
AmorePacific data for customers who purchased the First Care Activating Serum from its first release in 1997 to 2019
***Kantar 2012~2020, based on domestic purchase amount ****Based on product sales within AmorePacific from its first release in 1997 to August 2020

Youth Master Technology^™ developed by Sulwhasoo as the
world’s first anti-ageing Skin moisture barrier technology of its kind

Sulwhasoo spent 24 years of research into Korean herbal medicine and its anti-ageing technology for the skin moisture barrier. When the "skin moisture barrier master key" is activated, the vitality hidden inside your skin awakens and protects the skin moisture barrier inside and out.

Stronger and more radiant-looking skin

Natural capacity to Deliver stronger and more radiant-looking skin.

Using the First Care Activating Serum

• - Improved skin condition (following day) 97%

• - Firmer looking skin (following day) 94%

* Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)

Fresh and soothing signature fragrance and texture

A formula technology that helps the serum to absorbs quickly and refreshingly into various skin types. Combined with a soothing fragrance, it boosts sensory satisfaction for all customers.

Nutrient-rich resilience synergy serum duo

Enjoy more benefits with the Sulwhasoo serum duo. Reinforce the skin moisture barrier with the First Care Activating Serum, and improve its resilience with the Concentrated Ginseng Renewing Serum.

Sulwhasoo Heritage and Science Centre

The Sulwhasoo Heritage and Science Centre is Sulwhasoo's research centre that represents the beauty of oriental medicine science. From research on herbal ingredients, including ginseng, to the use of big data, the Sulwhasoo Heritage and Science Centre studies traditional herbal ingredients and the latest developments in dermatology.

WHAT IS IT?

A unique prepping serum designed to be the first step post-cleanse that hydrates, nourishes and visibly firms while boosting the absorption of subsequent products that are applied on top.

WHAT DOES IT DO?

This post-cleanse, preparatory product is designed to create the ideal canvas and boost the effectiveness of skin care that is applied afterwards—like serum or moisturiser. The secret is in JAUM Balancing Complex™, a potent cocktail of five Korean herbs that hydrates, nourishes and visibly firms. This much-heralded, best-selling serum is the secret step to getting a smooth, glass skin-level glow. A proprietary blend of agents works to improve overall texture and tone and boost moisture. Your skin is more receptive to any topical products applied afterwards, helping them absorb better for amplified results.

HOW TO USE:

https://youtu.be/-9FseF0hkcA

INGREDIENTS:

Water / Aqua / Eau, Alcohol Denat., Butylene Glycol, Betaine, 1,2-hexanediol, Bis-peg-18 Methyl Ether Dimethyl Silane, Glyceryl Polymethacrylate, Carbomer, Peg-60 Hydrogenated Castor Oil, Tromethamine, Propanediol, Glyceryl Caprylate, Juglans Regia (Walnut) Seed Extract, Dextrin, Theobroma Cacao (Cocoa) Extract, Scutellaria Baicalensis Root Extract, Fragrance / Parfum, Ethylhexylglycerin, Adenosine, Limonene, Methyl Trimethicone, Disodium Edta, Xanthan Gum, Cellulose Gum, Carrageenan, Honey / Mel / Miel, Madecassoside, Ophiopogon Japonicus Root Extract, Pentylene Glycol, Rehmannia Glutinosa Root Extract, Paeonia Lactiflora Root Extract, Lilium Candidum Bulb Extract, Linalool, Lycium Chinense Fruit Extract, Polygonatum Odoratum Rhizome Extract, Biosaccharide Gum-1, Propylene Glycol, Ziziphus Jujuba Fruit Extract, Nelumbo Nucifera Flower Extract, Pueraria Lobata Root Extract, Natto Gum, Glycyrrhiza Uralensis (Licorice) Root Extract, Prunus Mume Fruit Extract, Citronellol, Citral, Geraniol, Hydrogenated Lecithin, Bht, Citric Acid, Lentinus Edodes Extract, Tocopherol, Hydrolyzed Soybean Extract, Paeonia Albiflora Root Extract, Zingiber Officinale (Ginger) Root Extract.