[{"id":137525755984,"handle":"all","title":"All Products","updated_at":"2024-03-16T18:30:02+11:00","body_html":"","published_at":"2019-08-26T19:08:34+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"LASH"},{"column":"type","relation":"equals","condition":"Toner"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"oil"},{"column":"type","relation":"equals","condition":"Ampoule"},{"column":"type","relation":"equals","condition":"Beauty Supplies"},{"column":"type","relation":"equals","condition":"Body Care"},{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"Essence"},{"column":"type","relation":"equals","condition":"Eyebrow"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Hyaluronic"},{"column":"type","relation":"equals","condition":"Mascara"},{"column":"type","relation":"equals","condition":"Mask"},{"column":"type","relation":"equals","condition":"Moisturiser"},{"column":"type","relation":"equals","condition":"Professional Salon Kits"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"Sun Screen"},{"column":"type","relation":"equals","condition":"Tape"},{"column":"type","relation":"equals","condition":"Toner"}],"published_scope":"web","image":{"created_at":"2020-07-28T20:49:25+10:00","alt":null,"width":2400,"height":1200,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/Copy_of_Untitled_3.png?v=1595933366"}},{"id":460657787073,"handle":"out-of-stock","title":"Out of stock","updated_at":"2024-03-06T14:14:48+11:00","body_html":"","published_at":"2023-10-21T00:58:30+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"equals","condition":"0"}],"published_scope":"web"},{"id":460657721537,"handle":"popular-picks","title":"Popular picks","updated_at":"2024-02-15T01:05:16+11:00","body_html":"","published_at":"2023-10-21T00:56:51+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"best seller"}],"published_scope":"web"},{"id":137533194320,"handle":"sulwhasoo","title":"Sulwhasoo","updated_at":"2023-12-16T01:37:48+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSulwhasoo is a luxury Korean skincare brand that is known for its use of traditional Korean herbal medicine and ingredients to create high-end skincare products. The brand's philosophy is based on the idea of holistic beauty, which emphasizes the importance of achieving balance and harmony between the body, mind, and environment.\u003c\/p\u003e\n\u003cp\u003eSulwhasoo products are formulated with natural ingredients, such as ginseng, that have been used in traditional Korean medicine for centuries. These ingredients are known for their anti-aging and skin-nourishing properties, and are carefully selected and processed to ensure their efficacy.\u003c\/p\u003e\n\u003cp\u003eSome of the key products offered by Sulwhasoo include serums, moisturizers, masks, and toners. These products are designed to address a range of skin concerns, including dryness, aging, and dullness. The brand is particularly known for its Concentrated Ginseng Renewing Cream, which is a luxurious anti-aging cream that is formulated with ginseng and other potent ingredients.\u003c\/p\u003e\n\u003cp\u003eSulwhasoo also places a strong emphasis on sustainability and social responsibility. The brand is committed to using eco-friendly packaging and reducing waste, and it also supports various charitable and social causes.\u003c\/p\u003e\n\u003cp\u003eOverall, Sulwhasoo is a luxury Korean skincare brand that focuses on using traditional Korean ingredients and practices to create high-end skincare products that promote holistic beauty and balance. The brand is known for its effective and luxurious formulations, as well as its commitment to sustainability and social responsibility.\u003c\/p\u003e","published_at":"2019-08-26T21:45:02+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sulwhasoo"}],"published_scope":"web","image":{"created_at":"2023-04-28T17:53:45+10:00","alt":null,"width":800,"height":800,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/products-SULWHASOO-FirstCareActivatingEssentialRitual.webp?v=1682668426"}}]
["Ampoule","best","best seller","first care","first care activating serum","ginseng","ginseng serum","hydrating","korean glow","oil","serum","Sulwhasoo"]
First Korean herbal medicine-based essence born from 24 years of research
1-in-60,000, the world’s first technology developed using a unique Skin moisture barrier master key. An essential anti-ageing first essence that boosts your skin's potential using the Youth Master Technology to make your Skin looking healthier every day.
Best-selling essence sold every 10 seconds*
400,000 customers who havepurchased a minimum of 10 bottles**
Ranked 1st in the boosting essencecategory for 9 consecutive years***
First product to reach KRW 3 trillionin cumulative sales****
*Based on domestic cumulative sales from January to December 2018 **Based on internally extracted AmorePacific data for customers who purchased the First Care Activating Serum from its first release in 1997 to 2019 ***Kantar 2012~2020, based on domestic purchase amount ****Based on product sales within AmorePacific from its first release in 1997 to August 2020
Youth Master Technology™developed by Sulwhasoo as the world’s first anti-ageing Skin moisture barrier technology of its kind
Sulwhasoo spent 24 years of research into Korean herbal medicine and its anti-ageing technology for the skin moisture barrier. When the "skin moisture barrier master key" is activated, the vitality hidden inside your skin awakens and protects the skin moisture barrier inside and out.
Stronger and more radiant-looking skin
Natural capacity to Deliver stronger and more radiant-looking skin.
Using the First Care Activating Serum
- Improved skin condition (following day) 97%
- Firmer looking skin (following day) 94%
* Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)
Fresh and soothing signature fragrance and texture
A formula technology that helps the serum to absorbs quickly and refreshingly into various skin types. Combined with a soothing fragrance, it boosts sensory satisfaction for all customers.
Nutrient-rich resilience synergy serum duo
Enjoy more benefits with the Sulwhasoo serum duo. Reinforce the skin moisture barrier with the First Care Activating Serum, and improve its resilience with the Concentrated Ginseng Renewing Serum.
Sulwhasoo Heritage and Science Centre
The Sulwhasoo Heritage and Science Centre is Sulwhasoo's research centre that represents the beauty of oriental medicine science. From research on herbal ingredients, including ginseng, to the use of big data, the Sulwhasoo Heritage and Science Centre studies traditional herbal ingredients and the latest developments in dermatology.
WHAT IS IT?
A unique prepping serum designed to be the first step post-cleanse that hydrates, nourishes and visibly firms while boosting the absorption of subsequent products that are applied on top.
WHAT DOES IT DO?
This post-cleanse, preparatory product is designed to create the ideal canvas and boost the effectiveness of skin care that is applied afterwards—like serum or moisturiser. The secret is in JAUM Balancing Complex™, a potent cocktail of five Korean herbs that hydrates, nourishes and visibly firms. This much-heralded, best-selling serum is the secret step to getting a smooth, glass skin-level glow. A proprietary blend of agents works to improve overall texture and tone and boost moisture. Your skin is more receptive to any topical products applied afterwards, helping them absorb better for amplified results.