[{"id":137525755984,"handle":"all","title":"All Products","updated_at":"2026-06-04T03:39:55+10:00","body_html":"\u003ch5\u003e\u003cem\u003eWe specialize in delivering the latest and most innovative K-beauty products on the market. Our commitment is to ensure that our customers have access to the freshest trends and the most cutting-edge skincare and beauty solutions from South Korea. We carefully curate our selection to include the most up-to-date products, reflecting the ever-evolving beauty landscape, so you can stay ahead of the curve with the newest and most effective K-beauty offerings.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003eTop 5 Kbeauty brand here at Makeup2beauty\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCOSRX\u003c\/strong\u003e: Renowned for its effective and ingredient-focused skincare products, COSRX is a favorite for addressing issues like acne and dryness. Their minimalist formulations and efficacy have made them a staple in K-beauty routines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSKIN1004\u003c\/strong\u003e: Known for its focus on natural ingredients and calming effects, SKIN1004’s products often feature Centella Asiatica. Their products are celebrated for their gentle and soothing properties.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Jart+\u003c\/strong\u003e: This brand is famous for its innovation in skincare, offering products like the Cicapair line for calming sensitive skin and various other specialized treatments. Dr. Jart+ combines advanced technology with high-quality ingredients.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaneige\u003c\/strong\u003e: A leader in hydration, Laneige’s products, such as the Water Sleeping Mask and Lip Sleeping Mask, are celebrated for their hydrating properties. Laneige uses advanced water science technology to provide intense moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAnua\u003c\/strong\u003e: Anua is a rapidly growing brand known for its Heartleaf Extract products. Their focus on soothing and hydrating ingredients has resonated with consumers, making them a notable player in the K-beauty industry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThese brands are recognized for their quality, innovation, and ability to address various skincare needs.\u003c\/p\u003e","published_at":"2019-08-26T19:08:34+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"LASH"},{"column":"type","relation":"equals","condition":"Toner"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"oil"},{"column":"type","relation":"equals","condition":"Ampoule"},{"column":"type","relation":"equals","condition":"Beauty Supplies"},{"column":"type","relation":"equals","condition":"Body Care"},{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"Essence"},{"column":"type","relation":"equals","condition":"Eyebrow"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Hyaluronic"},{"column":"type","relation":"equals","condition":"Mascara"},{"column":"type","relation":"equals","condition":"Mask"},{"column":"type","relation":"equals","condition":"Moisturiser"},{"column":"type","relation":"equals","condition":"Professional Salon Kits"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"Sun Screen"},{"column":"type","relation":"equals","condition":"Tape"},{"column":"type","relation":"equals","condition":"Toner"},{"column":"type","relation":"equals","condition":"all products"},{"column":"type","relation":"equals","condition":"COSRX"},{"column":"type","relation":"equals","condition":"ANUA"},{"column":"type","relation":"equals","condition":"SKIN1004"},{"column":"type","relation":"equals","condition":"ABIB"},{"column":"type","relation":"equals","condition":"AESTURA"},{"column":"type","relation":"equals","condition":"AHC"},{"column":"type","relation":"equals","condition":"AROMATICA"},{"column":"type","relation":"equals","condition":"AXIS-Y"}],"published_scope":"web","image":{"created_at":"2020-07-28T20:49:25+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/Copy_of_Untitled_3.png?v=1725342452"}},{"id":460657098945,"handle":"dehydrated-skin","title":"Dehydrated Skin","updated_at":"2026-06-04T08:50:13+10:00","body_html":"\u003ch5\u003e\u003cem\u003e\u003cstrong\u003eDehydrated skin\u003c\/strong\u003e is a condition where the skin lacks moisture, leading to a range of symptoms and a compromised skin barrier. It’s important to differentiate between dehydrated skin and dry skin, as they are often confused but have different underlying causes.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eCharacteristics of Dehydrated Skin:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAppearance:\u003c\/strong\u003e Skin may look dull, tired, or lackluster. It can show visible fine lines and wrinkles, especially when smiling or making facial expressions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Dehydrated skin may feel rough, tight, or slightly flaky. It might also have a rough texture or appear uneven.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitivity:\u003c\/strong\u003e The skin may be more prone to irritation or redness due to its compromised barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElasticity:\u003c\/strong\u003e Dehydrated skin can lose its plumpness and appear less resilient.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCauses of Dehydrated Skin:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInadequate Hydration:\u003c\/strong\u003e Not drinking enough water can lead to overall skin dehydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvironmental Factors:\u003c\/strong\u003e Exposure to harsh weather conditions, such as wind or extreme temperatures, can strip the skin of moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOveruse of Harsh Products:\u003c\/strong\u003e Using products with strong ingredients like alcohol or certain exfoliants can strip the skin of its natural moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Conditions:\u003c\/strong\u003e Conditions like eczema or psoriasis can exacerbate dehydration by affecting the skin’s ability to retain moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAging:\u003c\/strong\u003e As the skin ages, its ability to retain moisture diminishes, leading to a greater likelihood of dehydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Tips for Dehydrated Skin:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrate:\u003c\/strong\u003e Drink plenty of water to help maintain skin hydration from the inside out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Moisturizers:\u003c\/strong\u003e Apply moisturizers with hydrating ingredients like hyaluronic acid, glycerin, and ceramides to help retain moisture and strengthen the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvoid Harsh Products:\u003c\/strong\u003e Use gentle, hydrating cleansers and avoid products with high alcohol content or strong exfoliants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHumidify:\u003c\/strong\u003e Use a humidifier in dry environments to help maintain ambient moisture levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Use sunscreen to protect against UV damage, which can further dehydrate the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDehydrated skin can often be improved with a consistent skincare routine that focuses on hydration and gentle care. If symptoms persist or worsen, consulting a dermatologist for personalized advice might be beneficial.\u003c\/p\u003e","published_at":"2023-10-21T00:40:33+11:00","sort_order":"best-selling","template_suffix":"by_skin_concern","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"dehydrated skin"}],"published_scope":"web","image":{"created_at":"2024-08-23T20:52:58+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/DEHYDRATED_SKIN_COLLECTION_BANNER.png?v=1724410378"}},{"id":461561659585,"handle":"dry-skin","title":"Dry Skin","updated_at":"2026-06-04T08:55:27+10:00","body_html":"\u003ch5\u003e\u003cem\u003e\u003cstrong\u003eDry skin\u003c\/strong\u003e occurs when the skin lacks adequate moisture and natural oils, leading to a rough, flaky, or tight texture. Various factors such as environmental conditions, aging, genetics, and harsh skincare products can exacerbate this condition. People with dry skin often experience discomfort, including itching, irritation, and a lackluster complexion.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003eTo effectively manage dry skin, it's essential to prioritize hydration and protect the skin's barrier. Here are some tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMoisturizers:\u003c\/strong\u003e Opt for rich, emollient moisturizers containing ingredients like hyaluronic acid, glycerin, ceramides, and shea butter. These ingredients lock in moisture and strengthen the skin’s protective barrier.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGentle Cleansers:\u003c\/strong\u003e Use mild, hydrating cleansers that maintain the skin’s natural oils. Avoid products containing alcohol, fragrances, or harsh detergents.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrating Serums:\u003c\/strong\u003e Incorporate serums with humectants like hyaluronic acid to draw moisture into the skin, keeping it plump and hydrated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAvoid Hot Water:\u003c\/strong\u003e Hot showers and baths can worsen dryness. Use lukewarm water and limit shower time to preserve the skin’s natural oils.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHumidifiers:\u003c\/strong\u003e During colder months, using a humidifier can add moisture to the air and help prevent dry skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWater:\u003c\/strong\u003e Drink at least 2 liters of water daily, ideally starting and ending your day with a glass of warm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Dry skin still needs protection from UV rays. Apply a broad-spectrum sunscreen to prevent further dryness and damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBy focusing on proper care and hydration, you can keep your skin soft, smooth, and comfortable even if it tends to be dry.\u003c\/p\u003e","published_at":"2023-11-21T21:07:29+11:00","sort_order":"best-selling","template_suffix":"shop_by_category","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"dry skin"},{"column":"tag","relation":"equals","condition":"cellstory"},{"column":"tag","relation":"equals","condition":"miracletox"},{"column":"tag","relation":"equals","condition":"Miracletox premium kit"},{"column":"tag","relation":"equals","condition":"moisture"},{"column":"tag","relation":"equals","condition":"hydrating"},{"column":"tag","relation":"equals","condition":"AESTURA"},{"column":"tag","relation":"equals","condition":"hydrium"},{"column":"tag","relation":"equals","condition":"Deesse LED mask"},{"column":"tag","relation":"equals","condition":"low ph cleanser"},{"column":"tag","relation":"equals","condition":"gentle cleanser"},{"column":"tag","relation":"equals","condition":"alcohol free toner"},{"column":"tag","relation":"equals","condition":"skin barrier"}],"published_scope":"web","image":{"created_at":"2024-08-23T20:16:56+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/DRY_SKIN_COLLECTION_BANNER.png?v=1724408734"}},{"id":460656869569,"handle":"sensitive-skin","title":"Sensitive Skin","updated_at":"2026-06-04T08:49:54+10:00","body_html":"\u003ch5\u003e\u003cem\u003e\u003cstrong\u003eSensitive skin\u003c\/strong\u003e is a common condition where the skin has a heightened reaction to certain stimuli that most people would not find irritating. People with sensitive skin may experience redness, itching, dryness, or burning when exposed to various factors such as skincare products, environmental elements, or even stress. This type of skin can also be more prone to conditions like rosacea, eczema, and allergic reactions.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003eThe skin barrier in sensitive skin is often weaker, which makes it more vulnerable to irritants and less effective at retaining moisture. This can lead to a cycle of irritation and dryness. Common triggers include fragrances, harsh chemicals, extreme temperatures, UV exposure, and stress.\u003c\/p\u003e\n\u003cp\u003ePeople with sensitive skin typically need to follow a gentle skincare routine with products that are free from potential irritants like alcohol, sulfates, and synthetic fragrances. Ingredients such as aloe vera, ceramides, hyaluronic acid, and colloidal oatmeal are often recommended because they help to soothe, hydrate, and strengthen the skin barrier.\u003c\/p\u003e\n\u003cp\u003eManaging sensitive skin involves understanding and avoiding triggers, using calming and protective skincare, and adopting a lifestyle that supports overall skin health.\u003c\/p\u003e","published_at":"2023-10-21T00:36:45+11:00","sort_order":"best-selling","template_suffix":"shop_by_category","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"sensitive skin"}],"published_scope":"web","image":{"created_at":"2024-09-02T22:09:31+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/Sensitive_Skin_Collection_Banner.png?v=1725278972"}},{"id":473678053569,"handle":"serum","title":"Serums","updated_at":"2026-06-04T11:16:31+10:00","body_html":"\u003ch4\u003e\u003cem\u003e\u003cstrong\u003eSerums\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cem\u003eSerums are lightweight, fast-absorbing liquids packed with concentrated active ingredients designed to target specific skin concerns. Due to their lightweight nature, serums penetrate deeper into the skin, delivering potent ingredients more effectively than heavier moisturizers or creams. They are typically applied after cleansing and before moisturizing.\u003c\/em\u003e\u003c\/h5\u003e\n\u003ch3\u003e\n\u003cstrong\u003eBenefits of Using Serums\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTargeted Treatment\u003c\/strong\u003e: Serums are formulated to address specific skincare issues such as hydration, brightening, anti-aging, or acne.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigher Concentration of Actives\u003c\/strong\u003e: Serums contain a higher concentration of active ingredients, providing more noticeable and faster results compared to other skincare products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and Fast-Absorbing\u003c\/strong\u003e: Their thin texture allows them to absorb quickly into the skin, making them ideal for layering with other skincare products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eImproves Skin Texture\u003c\/strong\u003e: Regular use of serums can lead to smoother, more refined skin texture over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBoosts Hydration\u003c\/strong\u003e: Many serums, especially those with hyaluronic acid, deliver deep hydration and plump the skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAntioxidant Protection\u003c\/strong\u003e: Serums with antioxidants like vitamin C protect the skin from environmental damage and promote a brighter complexion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","published_at":"2024-09-04T12:01:00+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Serum"},{"column":"tag","relation":"equals","condition":"Serums"}],"published_scope":"web"}]
Deliver intense hydration with the EQQUALBERRY Hyaltoin Flooding Serum. This moisture-boosting serum is designed to deeply hydrate the skin while improving softness and elasticity.
Infused with hydrating ingredients such as hyaluronic acid and allantoin, it helps replenish moisture while soothing dry or irritated skin. The lightweight texture absorbs quickly, leaving the skin plump, smooth, and refreshed.
Key Benefits
• Provides deep, long-lasting hydration • Helps soothe dry or irritated skin • Improves skin softness and elasticity • Lightweight formula absorbs quickly • Leaves skin plump and refreshed
How to Use
Apply a few drops after toner. Gently pat into the skin until absorbed.
Disclaimer
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs.
Since 2016, Makeup2beauty has delivered authentic K-beauty products to Australia through direct partnerships with leading Korean brands, offering quality and competitive pricing.
...I am left amazed at the results I am able to achieve for my clients with Cellstory. It's a must have on our facial menu. I am always re-ordering this product! Results can be seen in as little as one treatment.
Blanc To NoirMaskbar Clients
...Cellstory eliminates the pain, bleeding, swelling and irritation often associated with microneedling. Cellstory helps minimize the appearance of fine lines and wrinkles (specifically around the mouth, eyes, and forehead), acne, pigmentation, and uneven texture. "It gives an overall healthy, supple, [and] bouncy glow.
Dr. EngelmanMaskbar Clients
...My skin looked, in the best way I can describe it, WOW. It was the cleanest and smoothest it has ever looked after a treatment. It was something beyond a miracle. In the hours following the treatment, the redness faded. The next morning, my skin looked healthy, glowy, and there wasn't a pore in sight.
Angela
...Loving my complexion after having received two treatments of the Miracle Tox with Co2 skin booster. Minimised pores and more glow! Staff are super nice too.
Milicia
...I went to get my first cellstory treatment and am already noticing that my skin is brighter and more nourished. The team at Maskbar are wonderful - they are professional and knowledgeable and you feel like you're in capable hands for an indulgent experience. I can't wait to come back for my next treatment!
HayleyMaskbar Clients
...I have been coming in for cell story treatment for skin scars and overall health and tone. My skin has improved significantly with the treatment sessions and products recommended pre- treatment skin analysis. Now can go out with no make up. Couldn't be happier with the quality of care and service provided by the therapist and their manners.
Sabah Dee
Makeup2beauty has consistently proven to be our most dependable supplier from the beginning. Their team is delightful to collaborate with and offer top notch support to our small business.
MASKBAR
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