[{"id":473743786177,"handle":"beauty-of-joseon","title":"Beauty Of Joseon","updated_at":"2025-11-13T23:11:56+11:00","body_html":"\u003ch4 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eBEAUTY OF JOSEON x MAKEUP2BEAUTY\u003c\/em\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eOFFICIAL DISTRUBUTOR IN AUSTRALIA\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"color: rgb(165, 123, 123);\"\u003e\u003cem\u003eBeauty of Joseon is a South Korean beauty brand celebrated for its unique blend of traditional Korean ingredients and beauty practices, drawing inspiration from the Joseon dynasty. This era, spanning from 1392 to 1897, is known for its cultural richness and the emphasis placed on natural beauty and skincare. During this time, the use of herbal remedies and holistic approaches to skincare flourished, becoming a cornerstone of Korean beauty practices that continue to influence modern skincare routines.\u003c\/em\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003ch3\u003e\u003cstrong\u003eTraditional Inspiration and Philosophy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe name \"Beauty of Joseon\" reflects the brand's deep-rooted connection to the beauty ideals of the Joseon dynasty, where elegance and minimalism were highly prized. Beauty during the Joseon period was about enhancing one’s natural features through the use of gentle, nourishing ingredients, focusing on long-term skin health rather than quick fixes. This philosophy is echoed in the brand's approach to skincare, which emphasizes enhancing natural radiance through the use of time-honored, effective ingredients.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Ingredients and Their Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeauty of Joseon’s products are formulated using traditional Korean herbal ingredients known for their potency and efficacy. These ingredients, often referred to as \"Hanbang\" (한방) in Korean, have been used in Korean medicine and beauty rituals for centuries, offering a natural yet effective approach to skincare. Some of the most prominent ingredients include:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGinseng\u003c\/strong\u003e: A powerful anti-aging ingredient that has been a staple in Korean skincare for centuries. Ginseng helps to boost circulation, improve skin elasticity, and reduce the appearance of fine lines and wrinkles. It also has antioxidant properties, protecting the skin from environmental damage and stress.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRice\u003c\/strong\u003e: Known for its brightening and hydrating properties, rice has long been used in Korean beauty rituals. It helps to even out skin tone, reduce hyperpigmentation, and promote a radiant complexion. Rice is also rich in vitamins and amino acids that nourish the skin and provide long-lasting moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHoney\u003c\/strong\u003e: A natural humectant, honey draws moisture into the skin and locks it in, providing deep hydration. It also has antibacterial and anti-inflammatory properties, making it ideal for soothing irritated skin and reducing the appearance of blemishes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHanbang (Traditional Korean Herbal Medicine)\u003c\/strong\u003e: Hanbang refers to the use of traditional Korean herbal ingredients, such as licorice root, green tea, and lotus leaf, known for their soothing, brightening, and anti-aging benefits. These ingredients are carefully selected to work in harmony with the skin, promoting balance and overall skin health.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThese natural ingredients are at the heart of Beauty of Joseon's formulations, providing nourishment, hydration, and anti-aging benefits. The use of Hanbang is especially significant, as it embodies the brand’s commitment to combining ancient wisdom with modern skincare science to create products that are not only effective but also gentle and safe for all skin types.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct Lineup\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeauty of Joseon offers a carefully curated lineup of skincare products designed to address a wide range of skin concerns while promoting healthy, radiant skin. Their product range includes:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eToners\u003c\/strong\u003e: Beauty of Joseon’s toners are formulated to balance the skin’s pH and provide an initial layer of hydration. They often feature key ingredients like ginseng and rice to soothe and nourish the skin, preparing it for the next steps in a skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSerums\u003c\/strong\u003e: The brand’s serums are among their most popular products, each formulated with concentrated ingredients to target specific concerns such as brightening, calming, and anti-aging. For example, the \u003cstrong\u003eGlow Serum (Propolis + Niacinamide)\u003c\/strong\u003e is perfect for brightening and fighting acne, while the \u003cstrong\u003eRevive Serum (Ginseng + Snail Mucin)\u003c\/strong\u003e focuses on firming and repairing damaged skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreams\u003c\/strong\u003e: Beauty of Joseon’s creams are designed to provide long-lasting hydration and nourishment. Their \u003cstrong\u003eDynasty Cream\u003c\/strong\u003e is a fan favorite, enriched with ginseng and rice extracts, offering deep hydration while improving skin elasticity and brightness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMasks\u003c\/strong\u003e: To complement their serums and creams, Beauty of Joseon offers masks that provide an extra boost of hydration and nutrients. These masks are infused with traditional herbal extracts, offering a luxurious, spa-like treatment at home.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eCommitment to Natural and Effective Skincare\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOne of the hallmarks of Beauty of Joseon is its dedication to using natural, safe, and gentle ingredients. The brand avoids the use of harsh chemicals, synthetic fragrances, and artificial colorants, making their products suitable for sensitive skin. By focusing on time-tested ingredients and traditional Korean beauty principles, Beauty of Joseon has built a reputation for creating high-quality skincare that delivers visible results without compromising the skin’s health.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eModern Adaptation of Ancient Traditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile rooted in the traditions of the Joseon dynasty, Beauty of Joseon has successfully integrated modern skincare science into its formulations. This marriage of old and new allows the brand to offer products that not only honor the past but also meet the skincare needs of modern consumers. Their formulas are designed to provide solutions to common skincare concerns such as dullness, fine lines, and dehydration, making them versatile and effective for a global audience.\u003c\/p\u003e","published_at":"2024-09-06T17:47:52+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Beauty of Joseon"},{"column":"tag","relation":"equals","condition":"BOJ"}],"published_scope":"web","image":{"created_at":"2024-09-06T17:48:22+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/BOJ_COLLECTION_BANNER_600_x_560_px_1.svg?v=1725608903"}},{"id":473760006337,"handle":"eye-creams","title":"Eye creams","updated_at":"2025-11-17T15:12:40+11:00","body_html":"","published_at":"2024-09-07T08:52:55+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"eye care"},{"column":"tag","relation":"equals","condition":"eye cream"},{"column":"tag","relation":"equals","condition":"eye serum"}],"published_scope":"web"},{"id":460657066177,"handle":"wrinkles-fines-lines","title":"Wrinkles | Fines Lines","updated_at":"2025-11-25T13:11:37+11:00","body_html":"\u003ch5\u003e\u003cem\u003e\u003cstrong\u003eFine lines and Wrinkles\u003c\/strong\u003e are common signs of skin aging that develop over time due to various factors. Here’s a detailed description\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eFine Lines:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e Fine lines are small, shallow lines that appear on the skin’s surface, often starting as subtle creases. They typically become more noticeable around the eyes (crow's feet), mouth (smile lines), and forehead.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCauses:\u003c\/strong\u003e Fine lines often develop due to repetitive facial expressions, such as smiling or frowning, which cause the skin to crease. They can also result from sun exposure, dehydration, and the natural aging process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWrinkles:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e Wrinkles are deeper, more pronounced folds or creases in the skin compared to fine lines. They can vary in depth and length and are more visible on areas with repeated movement, such as around the eyes, mouth, and forehead.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCauses:\u003c\/strong\u003e Wrinkles are primarily caused by a combination of factors:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAging:\u003c\/strong\u003e As skin ages, it loses collagen and elastin, which provide firmness and elasticity. This loss leads to the formation of wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Damage:\u003c\/strong\u003e UV exposure breaks down collagen and elastin fibers, accelerating the wrinkle formation process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepetitive Movements:\u003c\/strong\u003e Constant facial expressions and muscle movements contribute to the development of wrinkles over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDehydration:\u003c\/strong\u003e Lack of moisture can make the skin appear more wrinkled and less plump.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenetics:\u003c\/strong\u003e Genetic factors can influence the skin's natural aging process and susceptibility to wrinkles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Tips for Fine Lines and Wrinkles:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration:\u003c\/strong\u003e Use moisturizers containing hydrating ingredients like hyaluronic acid and glycerin to plump up the skin and reduce the appearance of fine lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Apply sunscreen daily to protect against UV damage, which can accelerate the aging process and worsen wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Aging Products:\u003c\/strong\u003e Incorporate products with retinoids, peptides, and antioxidants into your skincare routine to support collagen production and improve skin texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e Use a mild cleanser to avoid stripping the skin of essential moisture and causing further dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealthy Lifestyle:\u003c\/strong\u003e Maintain a balanced diet, stay hydrated, and avoid smoking and excessive alcohol consumption, as these factors can contribute to skin aging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTreating and preventing fine lines and wrinkles often involves a combination of skincare practices, lifestyle changes, and, if desired, cosmetic treatments.\u003c\/p\u003e","published_at":"2023-10-21T00:39:55+11:00","sort_order":"manual","template_suffix":"by_skin_concern","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"wrinkles"},{"column":"tag","relation":"equals","condition":"fine lines"},{"column":"tag","relation":"equals","condition":"anti wrinkles"},{"column":"tag","relation":"equals","condition":"anti-ageing"},{"column":"tag","relation":"equals","condition":"anti-aging"},{"column":"tag","relation":"equals","condition":"cellstory"},{"column":"tag","relation":"equals","condition":"Miracletox premium kit"},{"column":"tag","relation":"equals","condition":"miracletox"}],"published_scope":"web","image":{"created_at":"2024-08-23T20:58:54+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/WRINKLE_AND_FINE_LINE_COLLECTION_BANNER.png?v=1724410735"}}]
Restore and brighten your under-eye area with the Beauty of Joseon Revive Eye Patches. These hydrogel patches are enriched with ginseng extract and retinal to revitalise tired eyes, smooth fine lines, and improve firmness. The soothing, cooling texture adheres comfortably to skin, delivering a burst of hydration and radiance while helping reduce puffiness and dark circles.
Key Benefits
Diminishes dark circles and puffiness
Firms, smooths, and hydrates the eye area
Brightens and energises tired skin
Cooling hydrogel texture for instant refreshment
How to Use After cleansing, apply to clean under-eyes and leave on for 15–20 minutes. Remove and gently pat remaining essence into the skin. Use daily or as needed.
Since 2016, Makeup2beauty has delivered authentic K-beauty products to Australia through direct partnerships with leading Korean brands, offering quality and competitive pricing.
...I am left amazed at the results I am able to achieve for my clients with Cellstory. It's a must have on our facial menu. I am always re-ordering this product! Results can be seen in as little as one treatment.
Blanc To NoirMaskbar Clients
...Cellstory eliminates the pain, bleeding, swelling and irritation often associated with microneedling. Cellstory helps minimize the appearance of fine lines and wrinkles (specifically around the mouth, eyes, and forehead), acne, pigmentation, and uneven texture. "It gives an overall healthy, supple, [and] bouncy glow.
Dr. EngelmanMaskbar Clients
...My skin looked, in the best way I can describe it, WOW. It was the cleanest and smoothest it has ever looked after a treatment. It was something beyond a miracle. In the hours following the treatment, the redness faded. The next morning, my skin looked healthy, glowy, and there wasn't a pore in sight.
Angela
...Loving my complexion after having received two treatments of the Miracle Tox with Co2 skin booster. Minimised pores and more glow! Staff are super nice too.
Milicia
...I went to get my first cellstory treatment and am already noticing that my skin is brighter and more nourished. The team at Maskbar are wonderful - they are professional and knowledgeable and you feel like you're in capable hands for an indulgent experience. I can't wait to come back for my next treatment!
HayleyMaskbar Clients
...I have been coming in for cell story treatment for skin scars and overall health and tone. My skin has improved significantly with the treatment sessions and products recommended pre- treatment skin analysis. Now can go out with no make up. Couldn't be happier with the quality of care and service provided by the therapist and their manners.
Sabah Dee
Makeup2beauty has consistently proven to be our most dependable supplier from the beginning. Their team is delightful to collaborate with and offer top notch support to our small business.
MASKBAR
Create an account and join the k-beauty revolution!
Registering allows you to fully access the Makeup2Beauty platform including our wide selection of products and best-in-industry pricing!
Global Shipping
Same Day Delivery
Authenticity Guaranteed
Money Back
