I’m From

I'm From is a well-known Korean skincare brand that has built its reputation around a commitment to transparency, natural ingredients, and regional heritage. Unlike many other skincare brands, I'm From emphasizes the importance of ingredient origin, ensuring that consumers know exactly where the key components of their products are sourced. This transparency extends to the specific regions of Korea where the ingredients are carefully harvested, highlighting the purity and quality of the raw materials used. By focusing on ingredient traceability and integrity, I'm From delivers skincare products that are not only effective but also rooted in centuries of Korean tradition.

Ingredient-Centric Approach

What sets I'm From apart is its focus on single-ingredient-centric product lines. Each collection is based around one hero ingredient that is selected for its unique skincare benefits and sourced from the most reputable and nutrient-rich areas in Korea. This focus on a single ingredient allows the brand to deliver targeted treatments for specific skin concerns.

Some of the hero ingredients that the brand is known for include:

• Honey: Known for its moisturizing, antibacterial, and healing properties, honey is the star ingredient in the brand’s popular Honey line, which is formulated to deeply nourish and hydrate the skin. The honey used in these products is harvested from Mount Jiri, a region renowned for its high-quality, nutrient-rich honey. The I’m From Honey Mask is one of the brand’s best-sellers, praised for its ability to restore moisture to dry and fatigued skin while leaving it soft, smooth, and radiant.

• Ginseng: A prized ingredient in traditional Korean medicine, ginseng is celebrated for its anti-aging and revitalizing properties. I'm From sources this powerful root from Geumsan, the heart of Korea's ginseng cultivation. The I’m From Ginseng Serum is formulated to improve elasticity, promote blood circulation, and revitalize dull, aging skin.

• Mugwort: Known for its calming and anti-inflammatory properties, mugwort is a key ingredient for soothing irritated or sensitive skin. The I’m From Mugwort Essence is a cult favorite, using 100% pure mugwort extract from Ganghwa Island, a region famous for its clean environment and rich soil. This essence helps reduce redness, balance skin, and provide long-lasting hydration.

• Fig: Figs are packed with antioxidants and vitamins, making them ideal for rejuvenating the skin and promoting a healthy glow. The I’m From Fig Scrub Mask is formulated with finely ground fig seeds and sugar to gently exfoliate dead skin cells, leaving the skin soft, smooth, and refreshed.

• Rice: Traditionally used in Korean beauty rituals for centuries, rice is rich in vitamins, minerals, and amino acids that help brighten and hydrate the skin. The I’m From Rice Toner is a standout product in this line, featuring rice extract sourced from Yeoju, a region in Korea known for its premium rice. The toner works to gently exfoliate, brighten, and hydrate the skin, leaving it soft and radiant.